Promotional Requirements Summary

Your program is part of the American Graduate:  Let’s Make It Happen initiative and should be identified as such to build awareness for the project among key stakeholders:

For Producers

• Include the American Graduate logo in the funding credits of your program. Must use the :16 Funding Credit. The American Graduate initiative manager, KETC/Nine Network, will provide the funding credit package to you.

For Communications (press, PR, marketing)

• In all external communications materials (e.g., media releases, pitches), identify your show/special: “[PROGRAM TITLE] is part of American Graduate:  Let’s Make It Happen, a public media initiative supported by the Corporation for Public Broadcasting to help local communities across America address the dropout crisis.”

• Grant the initiative manager time to review the release/external materials before distribution.

• Agree to include a link to the American Graduate: Let’s Make It Happen website in all external mentions of the initiative, such as media releases, pitches, the program’s website, and on social media sites – i.e., Facebook, Twitter.  The initiative manager will provide a link.

• Commit to including the American Graduate: Let’s Make It Happen logo or V.O. reference to American Graduate in all advertisements and promotional spots for the program.

Contacts